{"title":"Bathtime","description":"","products":[{"product_id":"oh-cr-p-cradle-cap-flake-fixer-scalp-spray-scalp-mask-duo","title":"Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eTake care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo.  \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eThe ultimate flake-fighting pair, this two-step set calms baby's skin thanks to soothing aloe and hypoallergenic moisturizers. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eStart with the Scalp Mask during bath time to soften flakes and clean baby's scalp. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eRinse off at the end of bath time and follow with Scalp Spray to hydrate + soothe the scalp while baby sleeps.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eTEAM UP:\u003c\/strong\u003e To best treat + prevent flaky scalps, get moisture on lock with the Scalp Mask, follow with the FlakeFixer System, and finish by rehydrating with Scalp Spray.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003ch3 style=\"margin-bottom: 0in; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eFLAKE OFF:\u003c\/strong\u003e Scalp Mask (Step 1) softens flakes while cleaning baby's scalp\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eHYDRATE + PROTECT: \u003c\/strong\u003eScalp Spray (Step 3) hydrates the scalp to prevent dryness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eSAFE:\u003c\/strong\u003e Hypoallergenic + dermatologist tested\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eSKIN-SOOTHING: \u003c\/strong\u003eInfused with soothing aloe + calendula extract\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cstrong\u003eGOOD STUFF ONLY:\u003c\/strong\u003e Free of phthalates, parabens, sulfates, synthetic fragrances, dyes, + formaldehyde\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cstrong\u003eCONTENTS:\u003c\/strong\u003e 5 FL OZ\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida Baby","offers":[{"title":"Default Title","offer_id":45832998060290,"sku":"100000043","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/hero_992x.progressive_75e0ab61-4141-4518-8114-310462967ad1.jpg?v=1738784131"},{"product_id":"breathefrida-vapor-bath-bombs","title":"BreatheFrida - Vapor Bath Bombs","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eWhen your kiddo's airways are more congested than the airport on Thanksgiving, throw a BreatheFrida Vapor Bath Bomb in the tub and breathe in soothing aromas! With eucalyptus and lavender oils, our Vapor Bath Bombs will help get you through cold \u0026amp; flu season. And hey, they work for adults, too!\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 0in; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eSICK DAY RELIEF\u003c\/strong\u003e: Soothing bath vapors for sick day comfort to help toddlers keep calm and breathe on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eSOOTHING ESSENTIAL OILS:\u003c\/strong\u003e Formulation with eucalyptus and lavender oils helps little ones keep calm and breathe on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eBATH TIME FUN\u003c\/strong\u003e: Beat sick day blues with fizzing fun during bath time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eBATHTUB USE: \u003c\/strong\u003eUse one Vapor Bath Bomb at a time in bathtub; takes 6-8 minutes to dissolve.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cstrong\u003eRECOMMENDED\u003c\/strong\u003e: For 2+ Years\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eINCLUDES\u003c\/strong\u003e: 3 Bath Bombs (1.5 oz each)\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida Baby","offers":[{"title":"Default Title","offer_id":45884153069826,"sku":"100000055","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/VaporBath_Bombs_1.webp?v=1740153376"},{"product_id":"control-the-flow-rinser","title":"Control the Flow Rinser","description":"\u003cp\u003eRinsing the day off of your little one is about to get a whole lot easier thanks to this easy-flow bath rinse cup. Get two ways to pour with the Control The Flow Rinser - a gentle rain shower for newborns, or a waterfall for toddlers, keeping water out of their eyes + ears for a quick, painless soap and shampoo rinse. Just fill + wash away dirt off their shoulders.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCLEAR EYES + EARS: \u003c\/strong\u003eTwo ways to rinse that always keeps eyes + ears protected\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDUAL POUR: \u003c\/strong\u003eRainshower for newborns or waterfall for toddlers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIG PITCHER ENERGY: \u003c\/strong\u003ePitcher holds 24 ounces of water for lots of rinse in one pour\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2 GRIPS IN 1:\u003c\/strong\u003e Pour using the handle or ergonomic grip\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTEAM UP:\u003c\/strong\u003e Use with the full Bath Time collection by Frida Baby\u003c\/p\u003e","brand":"Frida Baby","offers":[{"title":"Default Title","offer_id":45884232761602,"sku":"100001009","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/FB_Digital_Rinser_thumbnail6_992x.progressive_afa1f3d7-5773-4ad0-8350-aeec088c4f0b.webp?v=1740155318"},{"product_id":"baby-basics-kit-youll-actually-use","title":"Baby Basics Kit","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eWhether you've got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eBust stubborn boogers, free trapped farts, cut those claws, and kick cradle cap to the curb with the ingenious tools inside! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eBasically, the Baby Basics Kit has everything a parent needs to keep baby healthy + clean from head to toes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003cstrong\u003eRECOMMENDED: \u003c\/strong\u003eFor 0+ Months\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida Baby","offers":[{"title":"Default Title","offer_id":45885062807810,"sku":"500000662","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/02_09_Fridababy17674-done_copy_218676fb-7641-42e6-ae72-6f40865de041.webp?v=1740174822"},{"product_id":"dermafrida-the-flakefixer","title":"DermaFrida - FlakeFixer","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDid you know that almost 70% of babies end up with crusty cradle cap? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eGive flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the flake situation. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eFirst \u003cstrong\u003eLATHER\u003c\/strong\u003e (with sponge), then \u003cstrong\u003eLOOSEN\u003c\/strong\u003e (with brush) and \u003cstrong\u003eLIFT\u003c\/strong\u003e (with comb) then get back to the baby with more cradle, less cap.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida Baby","offers":[{"title":"Default Title","offer_id":45885098623234,"sku":"","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/1_0f2acc4a-119a-4846-8f9b-689b94f8d07c.webp?v=1740176611"},{"product_id":"new-option-itzy-pop-whirl™-bath-travel-toy","title":"Itzy Pop \u0026 Whirl™ - Bath + Travel Toy","description":"\u003cp\u003eFidget spinner with suction cup base and four silicone sensory poppers.\u003c\/p\u003e\n\u003cp\u003eHighchair toy format designed to entertain baby. Suction cup adheres to smooth surfaces, making for a colorful and engaging sensory toy. Helps build hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge 0m+\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Strawberry","offer_id":45889610121474,"sku":"406701658","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Smile","offer_id":47630573142274,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/c4add418ca7f789095fcf0c9e4ef0bb25c1e46368661e116e9a918d905508c75.jpg?v=1741279286"},{"product_id":"itzy-squirt™-4-pack-of-soft-bath-toys","title":"Itzy Squirt™  Soft Bath Toys (4-Pack)","description":"\u003cp\u003eSqueezable Squirties for Bath Time Bliss!\u003c\/p\u003e\n\u003cp\u003eHave some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters encourage motor skill development and are great for creating endless bath time adventures!\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Default Title","offer_id":45889612513538,"sku":"ROTO8549","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/32170958cad03941345900389703b3d79a28d0269d3d4a3c8e5dac60dc884795.jpg?v=1740346417"},{"product_id":"plush-hooded-bath-towel-black-cheetah","title":"Plush Hooded Bath Towel - Black Cheetah","description":"\u003cp\u003eExperience the ultimate luxury during bathtime with our Rockin Royalty Plush Hooded Towels. Indulge your baby in the exceptional softness and incredible absorbency of our bath towels. Each towel measures 30\" by 54\" and features a plush hood attached, beautifully lined with a silky soft satin trim.\u003c\/p\u003e\n\u003cp\u003eOur Rockin Royalty Bath Towels are not only designed for supreme comfort but also make a fabulous baby shower gift. Treat new parents to the gift of luxury and style, ensuring that their little one feels like true royalty after every bath.\u003c\/p\u003e\n\u003cp\u003eWrap your baby in the lap of luxury with our Rockin Royalty Plush Hooded Towels. Order now and elevate your bath time routine to new levels of comfort and opulence.\u003c\/p\u003e","brand":"Rockin Royalty","offers":[{"title":"Default Title","offer_id":45957699043586,"sku":"P0364S","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/black_cheetah_hooded_towel_1296x_19a1eb11-374a-490e-bee7-fd32cb1793fb.webp?v=1741210021"},{"product_id":"4-in-1-grow-with-me-bath-tub","title":"4-In-1 Grow-With-Me Bath Tub","description":"\u003cp\u003eBathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn washer to baby bath. Remove the smart sling completely and you've got a toddler-ready tub. Hang the whole shebang to dry with its built-in hook. It's a bath made in heaven!\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 TUB 4 POSITIONS: Supports kiddos from newborn to toddler bath stages\u003c\/li\u003e\n\u003cli\u003eCOMFY: Smart sling cradles newborns comfortably\u003c\/li\u003e\n\u003cli\u003eSAFE + SECURE: Smart sling seat bar keeps your little one in place\u003c\/li\u003e\n\u003cli\u003eSMART SLING: two-sided hammock with stay-put hooks and machine-washable, quick-dry material\u003c\/li\u003e\n\u003cli\u003eCONVENIENT CLEAN: easy-release drain plugs, drying hook + no-slip feet\u003c\/li\u003e\n\u003cli\u003eCONTENTS: 1 Bathtub + Adjustable Smart Sling\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida Baby","offers":[{"title":"Default Title","offer_id":46576251404546,"sku":"500001036","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8771\/9426\/files\/810028771000_jpg.webp?v=1752253748"},{"product_id":"soft-sink-baby-bath","title":"Soft Sink Baby Bath","description":"\u003cp\u003eTurn almost any sink into a newborn spa sesh with the Soft Sink Baby Bath, designed to cushion + cradle baby from head to toe. 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